HomeMasters In Digital Marketing (Online Course)
Masters In Digital Marketing (Online Course)
Masters In Digital Marketing (Online Course)

Masters In Digital Marketing (Online Course)

Product Description

Kallada Academy offers the most advanced Digital Marketing course in India with over 16 Modules. Receive 12 Guaranteed Industry recognized certifications from Google, Microsoft, Hubspot and Kallada Academy at the end of your course

We are not going to bore you with a very long ad copy. Click on the below link to see what our students say about us and decide for yourself : Kallada Academy Student Reviews

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Course Highlights:

Guaranteed Certifications Email Support For Clearing Doubts Bonuses Worth Rs 10000 Real-Time Projects – Learn by doing Teaching Methodology Develop A Professional Website on Your Own 15 Day Money Back Guarantee

Syllabus: Module 1: Introduction To Digital Marketing What Is Digital Marketing? Offline Advertising Vs Online Advertising Various Digital Marketing Channels

Module 2: Website Planning and Creation Choosing a niche for your Website Choosing a domain name for your business Hosting Setup Wordpress Installation Creating Posts and Pages SEO Plugins Installation Website Speed Optimization

Module 3: Graphic Designing For Business Graphic Design Principles Designing Banners and Posters with Canva Finding Free Stock Photos For Usage In Your Website

Module 4: Search Engine Optimization How Search Engines Works Basics of SEO On-Page SEO Keyword Research Meta tags creation Content Optimization Header Tags Image Optimization Url Optimization Robots.txt Sitemap.html Sitemap.xml Off-Page SEO Link Building Strategies WhiteHat SEO Black Hat SEO Google Latest Updates Google Business Listing

Module 5: Blogging Blog Setup Blog Design Blog Marketing Blogging Article Methods Tools To Create Unique Articles Copyscape and Grammarly Automatic Backlink Setup To Blogs Using IFTTT Making Money From Blogging

Module 6: Google Analytics Setup Analytics Understanding Diff types of Traffic Real Time Reports Preparing Different Reports Setup Goals Filters Dashboards User Management Admin Section Tracking Ecommerce Reports

Module 7: Google Webmaster Tools Adding Site & Verification Process Crawl Errors & Stats Google Fetch Search Queries Structured Data RichSnippets Data Highlights Robots.txt testing Sitemap.xml Links to Site Internal links Google Messages

Module 8: Google Adwords Introduction of Adwords Google Adwords Account Setup How ppc works PPC campaign design Keyword research tool Keyword match types Adgroup setup Search Advertising Dynamic Search Ads Display Advertising Remarketing Gmail Ads Shopping Ads Video Advertising Universal App Campaign Conversion Tracking Code Optimizing keywords, cpc, Ad Performance Budget, Billing, Reporting Techniques

Module 9: Social Media Marketing Why do We need Social Media Marketing SMO with Search Engine Optimization Fanpage Creation Design Fanpage Optimizing FanPage and Good Practices on Engagement FB Insights Fb Groups creation & Marketing Fb Events Creation & Marketing FB Paid Marketing Campaign Instagram Marketing Profile Creation & optimization Post Photos & Videos Hash Tags Paid Advertising Insights Twitter Marketing Linkedin Marketing Youtube Marketing Google+ Marketing Social Media Tools

Module 10: Email Marketing Importance of Email Marketing Getting Email ID of Any Person Good practices while doing Email Marketing Improving Inbox rates in Email Marketing Tools For Sending Bulk Emails

Module 11: Content Marketing Developing ROI based Content Strategy Audience Discovery, Personas, & Brand Content Style Guidelines Building An Online Reputation Guide To Topic Discovery and Practical Content Creation Content Promotion

Module 12: Mobile Marketing Responsive Website Creation AMP Implementation Mobile Ads SMS Marketing Whatsapp Marketing

Module 13: Ecommerce (Building Online Shop) Building an Online Shop using Wordpress and WooCommerce E-commerce Business Models Finding Profitable Products Find cheap products to be shipped directly from China Shopping Ads E-commerce SEO

Module 14: Online Reputation Management What Is Online Reputation Management Finding and Removing Negative Reviews Online How To Get Positive Reviews Online Top 5 Tools used by Online Reputation Agencies

Module 15: Online Money Making Methods Affiliate Marketing Blogging Google Adsense

Module 16: Freelancing Career What Is Freelancing? Guide to interacting with Clients Setting Up Profiles On Freelancing Sites Finding Projects From Freelancing websites.


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